by Nahlah Abdur-Rahman
March 12, 2026
The collaboration is over SheaMoisture’s new product to attain salon-quality silk presses at dwelling.
SheaMoisture desires its customers to seize a “Silk Press in a Bottle,” and is utilizing Black leaders within the magnificence neighborhood to take action.
The haircare model for textured hair has tapped Regulation Roach and a number of other Black girls influencers to spill the secrets and techniques behind the brand new product. Within the new commercial, “Silk Whisperer,” Regulation Roach quizzed influencers Clarke Peoples, Masai Russell, Serena Web page, and Kirah Ominique on how they obtained their silk presses with out the salon.
The wonder influencers held their very own Black lady press convention in regards to the progressive product, which SheaMoisture deems as a prep cream and warmth safety to keep up straightened hair for days. Roach pressed his web “daughters” about their very own silky tresses.
“I by no means deceive my followers. I do my silk presses at dwelling with little warmth injury,” shared Kirah Ominique.
“Clock it, and that hair seems to be good,” added Web page, the season 6 winner of Love Island U.S.A.
Web page continued, “Right here is the tea, SheaMoisture Silk Press In A Bottle makes straightening my hair at dwelling simpler than ever.”
Even Russell, an acclaimed U.S. monitor and subject athlete, shared how the product retains her hair intact as she races to the end line. The Olympic Gold medalist joined the women whereas they took the highlight for this new Black magnificence second.
As for Roach’s involvement, the “King of the Silk Press” and self-proclaimed picture architect shared extra about his function within the stylish industrial. Alongside his glamorous seems to be for A-list purchasers, Roach can be recognized for at all times rocking a modern coiffure, making his inclusion all of the extra becoming.
“I beloved getting into the function of the Silk Inquirer as a result of … have you ever seen my hair?” mentioned the celeb stylist in a press launch shared with BLACK ENTERPRISE. “After I see hair that modern, that exact, I do know it’s intentional and I needed to examine. I do know from my very own social media that the women need solutions and I’m right here to get them.”
Roach even joined the press convention in one other clip, making a jingle to have a good time the product launch.
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