*“We (broadcast radio) will not be useless in any respect,” stated the brand new Vice President/Common Supervisor for Radio One Baltimore (a part of City One) David Willner, previously Director of Gross sales. “80% of all People nonetheless hearken to radio…drive time…for native connections and their favourite DJ. We was the one place…there are different choices now…however radio remains to be king of the automobile!”
Dave Willner made his new transfer when former VP/GM Howard Mazer retired. Howard was a maverick in driving radio gross sales and listenership. Well-known for his group outreach. Throughout his tenure Radio One’s stations, particularly 92Q Jams (WERQ-FM 92.3), had been all the time on the streets holding and internet hosting occasions and supporting charitable group companies. Immediately, everyone seems to be on-line, which is how Willner is approaching the trade. City One Baltimore even has their very own streaming station One Digital (YouTube, BBC Radio 1, TuneIn and iHeartRadio). Different Radio One Baltimore stations embrace Magic (WWIN-FM 102.3 & 92.7), Reward (WPRS-FM 104.1), Spirit (1400AM) and The Beat (WOLB -AM 1010).
“When cable first began folks stated it was going to be the demise of ABC, NBC, and so forth… It turned simply one other supply,” Willner identified once I requested. “It’s the identical in audio. We have now to increase our attain by way of completely different platforms. Go the place our viewers is to connect with them.”
For that David stated he wants folks acquainted with these areas (social media).
“We’d like extra…media salespeople with a advertising and media background,” he stated. “My pet-peeve with universities… the enterprise aspect (gross sales) shouldn’t be being taught.”
Dave Willner met Howard Mazer in school, they usually each began working at B104. Howard joined Radio One Baltimore in gross sales in 1992. When he turned head of gross sales he introduced on Dave who was nonetheless working at B104. So, Dave made the transfer and joined Radio One Baltimore in 1999 as an account govt. By 2000 he was in administration at Radio One Baltimore as its Nationwide Gross sales Supervisor. In 2005 he was promoted to Director of Gross sales.
“It’s been 27 years,” David factors out as we mentioned his profession at Radio One. “I used to be ready for a administration place…Howard and I am going approach again. We each labored at B104. I consider in him…I’ve been following him for nearly 30 years.”
David Willner defined the historical past of Radio One Baltimore as I talked about Cathy Hughes being my first contact. I first interviewed her due to the milestones at Radio One. She in flip supported the occasions I coordinated. Howard Mazer continued that assist as is David Willner. I’ve been working with Radio One Baltimore since Cathy Hughes got here to Baltimore.
“At the moment…they had been in Washinton, DC, then Baltimore, then Philly…a lot of progress,” he identified.
Radio One, now underneath the umbrella of City One, has 70 radio stations world-wide.
“We stream too,” David stated as we talked about streaming channels like Spotify. “Radio One has a number of audio channels – terrestrial and streaming.”
“I got here to Radio One in my late 30s,” he stated. “I used to be working in radio since my 20s straight out of faculty. I went to Towson…then B104 (JCorp). It was a Prime 40 station, #1 on the time. I labored in a lot of jobs (promotions, visitors, on-air). Made my method to the gross sales division at B104. I needed to maneuver up and there was no extra transferring up. I needed to get into administration.”
That’s when Howard Mazer made David a promise, come work in gross sales right here and work your approach as much as administration. I made an analogous cope with the writer of The Baltimore Instances. I needed to be a journalist they usually needed salespeople. I used to be advised to work in gross sales, and I could possibly be journalist additionally. So, as I labored in gross sales, I used to be additionally a function story author.
“In Baltimore, we’re the one city station in a market that’s 30% African American,” David Willner factors out. “On one aspect we’re the one one reaching this viewers and demographics. The opposite aspect is we will’t do the whole lot…we get hammered with requests.”
It’s these requests and the opposite audio choices out there to his listeners which might be the driving power for David Willner in his new function as Vice President/Common Supervisor. To extend listeners and gross sales by assembly folks the place they’re – of their automobile, on-line streaming and on the numerous social media platforms. www.Urban1.com www.92Q.com www.MagicBaltimore.com www.PraiseBaltimore.com www.MyBaltimoreSpirit.com www.WOLBBaltimore.com
SYNDICATED COLUMNIST: Dr. Eunice Moseley has an estimated weekly readership of over a million for her column The Pulse of Leisure. She is the writer of the digital journal www.ThePulseofEntertainment.com, which has an estimated 160,000 guests a month. An entrepreneur, Dr. Moseley’s firm, Freelance Associates, is a enterprise administration/public relations strategic planning and consulting agency that’s celebrating 32 years in 2025. Dr. Eunice additionally serves as professor for the College of Enterprise at Stanton College in Anaheim, California and serves as promotions director (at-large), journalist and enterprise advisor for The Baltimore Instances. Dr. Moseley based the Uplifting Minds II Basis (www.UpliftingMinds.com) in 2023, a 501 C3 with a mission to empower the underserved by way of three main packages – One Cease Enterprise Store, the ULMII Skilled Convention and the ULMII Academy (enterprise administration and public relations). EVENTS: “Uplifting Minds II” Leisure Convention (ULMII), was launched by Dr. Eunice in 1999, to teach aspiring artists/musicians concerning the enterprise of leisure – www.UpliftingMinds2.com. Subsequent ULMII Leisure Conferences for Baltimore on Saturday April 18, 2026, introduced by Safety Sq. Mall and The Baltimore Instances, and for Los Angeles on Saturday, November 7, 2026, introduced by The Pulse of Leisure and the ULMII Basis. The ULMII conferences are free with digital entry through Zoom. ULMII leisure convention provides a Skilled Panel Q&A Session, a Skilled Expertise Showcase and Worldwide Expertise Competitors the place the highest three scored acts obtain the ULMII Finest Act Award and over $20,000 valued in prizes/product/companies and money!
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