by Nahlah Abdur-Rahman
March 3, 2026
Mvuemba announce she is going to cut back on the style model’s manufacturing as backlash towards the corporate mounts.
Anifa Mvuemba, founder and proprietor of Hanifa, has hit a pause on the style model’s manufacturing amid pre-order woes.
Mvuemba despatched an electronic mail confirming the manufacturing shift to prospects. Within the message, she knowledgeable her primarily based on the constraints that led to her choice.
“We’re urgent pause. The final season stretched us in methods I’m nonetheless processing,” Mvuemba wrote within the electronic mail obtained by The Grio. “There’s been a variety of studying. A number of accountability. A number of progress taking place in actual time.”
Whereas the positioning will nonetheless sustain with regular operations, no restocks are on the horizon for the close to future. As an alternative, the corporate will deal with fulfilling present orders and instilling higher communications with its group.
“Achievement will proceed inside our commonplace processing occasions, and all the things at present accessible is able to ship,” added the founder. “We gained’t be restocking at the moment. There isn’t a set timeline for once we’ll transfer once more. I’m permitting house for readability as an alternative of speeding into the subsequent chapter.”
The Black-owned luxurious label has obtained some backlash on social media after a number of prospects famous delays of their pre-ordered objects. Some patrons additionally took half of their Hanifa Friday sale final November. Nevertheless, many didn’t obtain their objects till months later, in February.
Amid the hearth, Mvuemba posted one other weak snippet into how maintaining with Hanifa has drained the brand new mom of two. Within the put up, “Why I’ve Thought of Shutting Hanifa Down,” the founder spoke candidly about how manufacturing points and different delays practically jeopardized her enterprise.
She continued,”When timelines began shifting, some prospects ought to have identified sooner. 1000%. Two issues may be true on the identical time. We didn’t abandon our prospects. And we didn’t execute completely. Each are true.”
After months of on-line complaints, Mvuemba has chartered a course to make issues proper for her devoted prospects. She says, as of now, that each one prospects have lastly obtained their orders. Nevertheless, she nonetheless plans to shift the picture of her model.
“I owned it. Accountability, to me, is greater than saying sorry. It’s a must to do the work to make it proper. We did that, and we plan to proceed doing it. …I additionally consider you’ll be able to maintain somebody accountable with out being merciless,” she emphasised.
Nevertheless, she nonetheless notes the disproportionate criticism geared toward Black ladies founders. She famous the “exhausting” backlash that made her ponder leaving the trade altogether.
“Founder-led manufacturers function below a special sort of scrutiny,” added Mvuemba. “And if you’re a Black lady, the margin for grace is thinner. That actuality is exhausting. “
Whereas she has no timeline on when new types will drop, Mvuemba is extra targeted on retaining her peace and offering good customer support for her enterprise because it stands.
“I don’t wish to rush simply to show resilience. I don’t wish to faux all the things is okay simply to maintain going…I don’t know precisely what the way forward for Hanifa appears like at this very second. And for the primary time in 14 years, I’m okay with saying that out loud. “
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