Melania Trump‘s self-titled documentary has taken on a lifetime of its personal, receiving combined opinions about her time and duties as first girl.
The movie debuted in theaters worldwide over the weekend, reportedly pulling in far lower than the $40 million Jeff Bezos and Amazon spent to make it. Lately, studios have seen real, audience-driven pleasure — like youngsters displaying up in costume for motion pictures comparable to Barbie, turning screenings into shared cultural moments.
One thing resembling that very same vitality adopted this launch befell. As a substitute of youngsters, seasoned faith-believers confirmed up in costume like mini-me’s to view “Melania.”
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Robert Jeffress, Senior Pastor of First Baptist Dallas, shared a photograph of ten white girls standing collectively in a movie show hallway, positioned immediately in entrance of the “Melania” poster. Every lady wore a near-identical recreation of the white Hervé Pierre robe with a daring black zigzag stripe, the identical one she wore to President Donald Trump’s inaugural ball in January 2025.
The ladies posed intentionally, angling their our bodies in a approach that highlighted each the attire and their matching white sneakers.
“A few of our ‘church girls’ on the new film MELANIA that features my prayer for the President and First Girl,” Pastor Jeffress captioned the picture on X.
The coordination was exact, nearly theatrical, and the photograph shortly unfold past its unique viewers. What might have been supposed as a present of admiration as a substitute landed as one thing way more perplexing to viewers encountering it on-line.
“Holy Cringe!” one particular person gasped after wanting on the photograph. One other tweeted, “What within the stepford wives is occurring right here?”
The picture was discovered disturbing and offensive by many on-line, together with churchgoers.
A few of our “church girls” on the new film MELANIA that features my prayer for the President and First Girl! @FLOTUS @POTUS pic.twitter.com/OzDupYdjm5
— Dr. Robert Jeffress (@robertjeffress) January 31, 2026
“As a Southern Baptist myself, let me simply say that is the weirdest factor I’ve ever seen with a brag about praying to prime it off. Yeesh,” one believer wrote.
One blunt social media person joked, “They appear like Little Debbie Zebra Truffles.”
Nonetheless others flagged odd inconsistencies within the arms and different particulars as indicators the picture was doubtless generated by AI.
“Please inform me that is AI.”
“I believe it’s AI. Zoom into the film poster and also you’ll see some traits of an AI photograph.”
“Needs to be. These are actually not the identical girls. Except there are completely different teams of girls dressing like zebras to go sit in a theater alone.”
“The gown was the giveaway as effectively. The slit has the black stripe taking place the correct facet for the correct half of them and the left facet for the women on the left. But when it’s all the identical gown, the black stripe ought to go down the identical facet of the slit for all.”
Melania’s inauguration gown obtained a scathing assessment from a reporter for The Atlantic, who wrote an article titled, “The Melania Trump Documentary Is a Shame” after her documentary. In it, they reportedly wrote, “Melania exhibits off her custom-made inauguration robe, stark white with black ribbons overlaying it, a gown that now seems unavoidably just like the redacted Epstein recordsdata.”
The latter a part of that assertion was a dig at her husband and his honorable point out among the many tons of of recordsdata launched by the federal government over the previous few months.
Right here’s a line from Sophie Gilbert’s assessment of the Melania film.
“Melania exhibits off her custom-made inauguration robe, stark white with black ribbons overlaying it, a gown that now seems unavoidably just like the redacted Epstein recordsdata.” pic.twitter.com/G4bxFYYvhM
— ᗰᗩƳᖇᗩ (@LePapillonBlu2) January 31, 2026
This shouldn’t be a shock, as lots of the girls who help the administration have admired Melania and adore her look.
There’s a well-documented phenomenon in MAGA circles the place many ladies find yourself sharing the identical hyper-styled options — heavy bronzer, frozen expressions, inflated lips, and an nearly interchangeable aesthetic. It’s so widespread it even has a nickname: the “Mar-a-Lago face,” a glance that has quietly turn out to be the unofficial uniform of Trump-world femininity.
The viral second occurred throughout a weekend after “Melania” premiered on the newly renamed Trump–Kennedy Heart, which produced its personal broadly shared clip.
Melania arrived hand in hand with Trump for what initially gave the impression to be a typical purple carpet photograph name. Cameras flashed, photographers shouted instructions, after which a blunt request to step to the facet shifted the vitality. A number of photographers requested for Melania alone, prompting Trump to hesitate earlier than stepping apart, visibly irritated.
Within the circulating footage, his demeanor visibly adjustments as the main focus appeared to maneuver away from him.
As Melania walked ahead on her personal, photographers referred to as out “Melania” and “Mrs. Trump,” drawing her nearer to the cameras. Viewers fixated on her facial features, noting a refined shift in her smile as soon as she was not standing beside her husband.
Initially, individuals thought the film was not going to do effectively as a result of poor early presales, a transfer that really helped the Marvel movie.
Regardless of that late response, the documentary nonetheless recorded an estimated $7 million opening weekend, in line with figures reported Sunday, Feb. 1, in line with USA In the present day. “Melania” made $2.9 million in ticket gross sales on the primary day of its launch on Jan. 30. That ironic enthusiasm stood in stark distinction to the backlash surrounding the movie, which noticed billboards that includes the film poster and Melania’s face vandalized world wide even earlier than its launch.
