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10 Clean Black-Owned Beauty Brands To Add To Your Makeup Kit

September 29, 2025
in Fashion
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Supply: FabrikaCr / Getty

The sweetness world was saddened and shocked when Ami Colé founder Diarrha N’Diaye-Mbaye introduced the closure of the award-winning model this summer time. Over the previous few years, Ami Colé has constructed a faithful buyer base, together with celebrities like Kelly Rowland, Nia Lengthy and Mindy Kaling. Reportedly, the clear magnificence line will shutter this month after simply 4 years. 

N’Diaye-Mbaye not too long ago penned an unique open letter for The Reduce, elaborating on the choice. “As a substitute of specializing in the wholesome, sustainable way forward for the corporate and assembly the wants of our loyal fan base,” she wrote. “I rode a temperamental wave of appraising buyers — a few of whom appeared to have an angle towards fairness and ‘betting huge on inclusivity’ that modified its tune so much, to my ears, from what it appeared like in 2020.”

RELATED CONTENT: Rose Neal Collective Founders On Serving to BIPOC Magnificence Manufacturers Thrive Amid DEI Cuts, Boycotts & Financial Blackouts [Exclusive]

Studio, makeover and woman with makeup brush, portrait and equipment for beauty, happy and selfcare. White background, black person and cosmetic for self expression, creative and tools for foundation
Supply: Jacob Wackerhausen / Getty

The Sephora-approved startup, which created make-up for darker pores and skin tones, raised over $1 million in enterprise capital, launching in 2021. N’Diaye-Mbaye was one of many few Black girls to boost greater than $1 million within the early 2020s. On the time, there was a surge in help for Black entrepreneurship following the homicide of George Floyd. In response to Tech Crunch, N’Diaye-Mbaye hinted at rigidity between her and buyers earlier this 12 months. The fact, an unpredictable market, much less funding and DEI rollbacks may be detrimental to a minority-owned enterprise. 

“That is one other love letter, not a goodbye, ”N’Diaye-Mbaye wrote on Instagram, on the time of the announcement. “What began as a mission to create clear magnificence for melanin-rich pores and skin turned a motion and a metaphoric dwelling for therefore lots of you…” Whereas Ami Cole could also be closing down, its impression on the beauty trade lives on. And if you happen to’re seeking to help comparable make-up or skincare manufacturers, MadameNoire rounded up a listing of Black-owned clear magnificence manufacturers to refill on this season.  

1. The Lip Bar 

Former Wall Avenue analyst Melissa Butler based The Lip Bar in 2012 after leaving the company world. In 2015, she appeared on Shark Tank, and turned her rejection into an unstoppable rebrand. Recognized at present as TLB, The Lip Bar has a daring number of vegan lipsticks and lip kits at cheap value factors.

2. Vary Magnificence 

Vary Magnificence is the place skincare meets make-up. Better of all, the model rings true to its title providing a variety of shades whereas addressing pores and skin points. Founder Alicia Scott made historical past in 2022 as the primary Black woman-owned magnificence model to obtain an funding on Shark Tank. Since securing a cope with Lori Greiner and visitor Shark Emma Grede, Vary Magnificence is now out there in practically 100 Sephora shops throughout the U.S.

3. Mented Cosmetics 

Mented Cosmetics prides itself on melanin-rich magnificence. Created in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, Mented celebrates all hues. Mented’s best-selling merchandise embrace its unique nude lipstick, Pores and skin by Mented stick and on a regular basis eyeshadow palette. All merchandise are vegan, paraben-free, non-toxic and cruelty free.

4. LYS Magnificence 

Quick for “Love Your self,” LYS Magnificence is a high-performance clear magnificence model. Launched in 2021 by ​make-up professional Tisha Thompson, LYS Magnificence focuses on accessibility, sustainability and affordability. What’s extra, its skincare-infused formulation are talc and fragrance-free. 

5. Magnificence Bakerie

Impressed by baked treats, the Magnificence Bakerie assortment is vegan-friendly and gluten-free. The model was based by breast most cancers survivor Cashmere Nicole again in 2011. Magnificence Bakerie’s mission is to unfold the spirit of kindness and sweetness. Not too long ago, KJ Miller, co-founder of Mented Cosmetics, turned the model’s new president and CEO.

6. KNC Magnificence

Named after founder  Kristin Noel Crawley’s initials, KNC Magnificence launched in 2016 as an ode to Crawley’s favourite magnificence product: lip masks. Practically a decade later, KNC Magnificence expanded its lip care, which now consists of lip balms. To not point out, the model has a line of face and eye masks, too. 

7. Hyper Pores and skin 

Hyper Pores and skin founder and CEO Desiree Verdejo pivoted from lawyer to magnificence boutique proprietor, to serial magnificence entrepreneur. Ultimately, kickstarting her award-winning model in 2020. Hyper Pores and skin, a hyperpigmentation-targeting skincare line, at the moment has 4 magnificence merchandise aimed to focus on darkish spots and discoloration. 

8. Klur  

Esthetician Lesley Thornton based Klur initially as product formulations for her facial shoppers. Ten years later, Klur is an unbiased, self-funded, woman-owned and operated firm. The high-end minimalistic model provides clear, moral, and inclusive magnificence. Klur’s line of serums, oils, and lotions are luxurious but sustainable.

9. Topicals

Topicals is a cult favourite clear magnificence model. Based by Olamide Olowe and Claudia Teng, Topicals turned a viral hit when it launched in 2020, promoting out inside hours. Its best-sellers embrace Light Brightening + Clearing Serum, Light Underneath Eye Masks and Excessive Curler Ingrown Tonic. 



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